About Me

My main prompt is:
Technology is beautiful.

Available for work

Hi! I'm Waad, Brand Experience Designer combining design, art, technology and marketing to create memorable experiences. I recently led R&D department at Chabaka focused on applying generative AI and automation to transform content creation workflows. With 8 years of marketing experience, I learned to balance creative vision with strategic objectives to create experiences that convert. I have worked in various industries, with a focus on technology, web3 and entertainment. I'm passionate about exploring the use of technology as a creative expression.

Resume

[

Nov 2024

Apr 2025

]

Axestreet

USA Remote

Oct 2024

Mars 2025

Creative Director

Brand Strategy

Klaviyo Email Automation

Conversion Optimization

Framer & Webflow

Heatmaps

Conceptualized brand strategy & messaging capitalizing on the innovative "No Profit Targets" USP as a disruptive solution to industry pain points.
Developed full marketing ecosystem including ad creatives, landing pages, email campaigns and social media posts, growing the beta subscribers list from 100 to 1300
Conducted A/B testing to validate design effectiveness, increasing the conversion rate by 40%

Brand Strategy

Klaviyo Email Automation

Conversion Optimization

Framer & Webflow

Heatmaps

[

SEp 2022

AUG 2024

]

Chabaka

Lebanon, Remote

SEp 2022

AUG 2024

Technology & Innovation Specialist

Cloud GPU Server

Python

AI Tools (Text/Image/Video/Audio)

Training/Webinars

Content Automation

Lead an R&D department focused on applying modern technologies to enhance marketing and content creation strategies.
Conducted training sessions on new tools to enhance team skills.Streamline team processes by leveraging advanced technologies, emphasizing AI applications.
Conceptualized innovative products and services harnessing cutting-edge technology.
Developed content automation techniques to improve productivity and efficiency.

Cloud GPU Server

Python

AI Tools (Text/Image/Video/Audio)

Training/Webinars

Content Automation

[

JUN 2022

AUG 2022

]

Dar Blockchain

Tunis, Tunisia

JUN 2022

AUG 2022

Digital Marketing Manager

Figma

Adobe Suite

Marketing Strategy

Training

SOPs

Developed a comprehensive digital marketing process for both the agency and its clients, incorporating team structure, workflows, and standard operating procedures (SOPs).
Conducted branding workshops internally to ensure a unified brand image.
Designed and implemented a new brand identity.
Stayed up to date with Web 3.0 industry trends, incorporating the latest developments into marketing strategies.

Figma

Adobe Suite

Marketing Strategy

Training

SOPs

[

JAN 2022

MAY 2022

]

BSL Group

Tunis, Tunisia

JAN 2022

MAY 2022

Digital Marketing Manager

Adobe Suite

Google Analytics

Linkedin Ads

Wordpress

Mailchimp

Developed and executed marketing strategies, incorporating A/B testing to optimize performance and drive brand growth and visibility.
Lead a comprehensive rebranding initiative to refresh the company's image.
Create engaging content to support marketing efforts and enhance customer engagement.
Conceptualize and implement growth hacks to boost performance.

Adobe Suite

Google Analytics

Linkedin Ads

Wordpress

Mailchimp

[

MAY 2021

DEC 2021

]

Hepta-sys

Tunis, Tunisia

MAY 2021

DEC 2021

Digital Marketing Manager

Figma

LinkedinAds

Emailing

Social Media Management

Adobe Suite

Led a rebranding initiative, developing a new logo and comprehensive brand identity.
Created and managed social media campaigns to increase brand visibility and engagement.
Oversaw the website redesign project, ensuring effective collaboration among team members in copywriting, proofing, UI, and development.

Figma

LinkedinAds

Emailing

Social Media Management

Adobe Suite

[

JAN 2020

APR 2021

]

Image&Actions

Tunis, Tunisia

JAN 2020

APR 2021

Digital Manager

Photoshop

Illustrator

After Effects

Reporting

Content Production

Focused on the client: Hyundai
Developed and implemented digital strategies to drive brand growth and awareness.
Conceptualized, executed, and managed engaging campaigns to enhance customer engagement.
Created and designed compelling content to support marketing initiatives.
Prepared and presented progress reports to the client, maintaining open lines of communication.
Ensured alignment with the international brand, adapting global strategies to the local market.

Photoshop

Illustrator

After Effects

Reporting

Content Production

[

JUN 2020

DEC 2020

]

ITUC

Tunis, Tunisia

JUN 2020

DEC 2020

Communications Manager

Mailchimp

FacebookAds

Photoshop

Premiere Pro

Drupal

Created and curated engaging content, including graphic designs and video animations, to support communication objectives.
Managed social media platforms and prepared performance reports to track progress and identify areas for improvement in reaching target audiences.
Developed and executed email and social media campaigns to increase audience engagement and promote key messages related to the mission.
Edited pre-recorded webinars to ensure high-quality content delivery and maintain the organization's professional image.
Contributed to the website design process, offering insights to enhance user experience and maintain brand.

Mailchimp

FacebookAds

Photoshop

Premiere Pro

Drupal

[

APR 2019

MAR 2019

]

Technopark

Sfax, Tunisia

APR 2019

MAR 2019

Digital Marketing Manager

Facebook Ads

Photoshop

Illustrator

Branding Workshops

Mentoring

Managed Technopark and CoStarT IT incubator's social media presence, driving engagement and interaction.
Developed and implemented strategic plans to achieve communication objectives.
Designed graphics and produced videos to boost marketing efforts.
Produced newsletters to share updates and promote events.
Provided live event coverage through photos and videos to increase visibility.
Led branding workshops and mentored incubated startups on marketing and branding.

Facebook Ads

Photoshop

Illustrator

Branding Workshops

Mentoring