Nightclub Event
De Fuego
Developed a visual identity for the "De Fuego" nightclub event series, transitioning the venue's aesthetic into a high-energy, thermal-inspired experience. I designed the full suite of digital and physical applications—including motion graphics, social assets, and artist templates. The cohesive branding and targeted creative strategy resulted in a high-conversion threshold and a sold-out event.
Developed a visual identity for the "De Fuego" nightclub event series, transitioning the venue's aesthetic into a high-energy, thermal-inspired experience. I designed the full suite of digital and physical applications—including motion graphics, social assets, and artist templates. The cohesive branding and targeted creative strategy resulted in a high-conversion threshold and a sold-out event.
Industry
Industry
Nightclub Event
Nightclub Event
Nightclub Event
Headquarters
Headquarters
Lisbon
Lisbon
Challenge
Designing a high-intensity event identity for De Fuego, a signature club night hosted at BotanicaClick to open side panel for more information. The goal was to temporarily transform the organic, green sanctuary into a "heated" dancefloor experience without losing the venue's premium edge.
Results
The Concept: "The Heat in the Garden"
The brand identity centered on the friction between Nature and Fire. I developed a visual system that replaced "Botanical" cooling greens with aggressive, blue thermal-inspired aesthetics to signal a shift from lounge to high-energy nightclub. Used raw, smooth glossy textures and "fiery thermal camera" color gradients.
Deliverables:
Event Brand Identity: Created a distinct "De Fuego" logo and color system that stood out from the rest of the events.
Digital Applications: Designed high-conversion assets for the Shotgun ticketing platform, social media motion graphics, and artist announcement templates.
Physical Applications: Developed venue-specific applications, including VJ Loops for the projector, signage and "fire-inspired" menu.
The identity created a visceral threshold for attendees, successfully rebranding the space for one night, leading to a sold-out event.
Challenge
Designing a high-intensity event identity for De Fuego, a signature club night hosted at BotanicaClick to open side panel for more information. The goal was to temporarily transform the organic, green sanctuary into a "heated" dancefloor experience without losing the venue's premium edge.
Results
The Concept: "The Heat in the Garden"
The brand identity centered on the friction between Nature and Fire. I developed a visual system that replaced "Botanical" cooling greens with aggressive, blue thermal-inspired aesthetics to signal a shift from lounge to high-energy nightclub. Used raw, smooth glossy textures and "fiery thermal camera" color gradients.
Deliverables:
Event Brand Identity: Created a distinct "De Fuego" logo and color system that stood out from the rest of the events.
Digital Applications: Designed high-conversion assets for the Shotgun ticketing platform, social media motion graphics, and artist announcement templates.
Physical Applications: Developed venue-specific applications, including VJ Loops for the projector, signage and "fire-inspired" menu.
The identity created a visceral threshold for attendees, successfully rebranding the space for one night, leading to a sold-out event.
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord