Skills
Experience
Brand & Creative Strategist
2025 - 2026
Botanica
Lisbon
Premium Brand Identity: Designed the new venue identity from Botanica to Linnaeus, establishing a premium visual language with richer storytelling. Developed and designed 4 brand identities for nightclub events, ensuring a unique guest experience while maintaining alignment with the venue's creative direction. Creative Strategy: Balanced artistic vision with strategic objectives to create ad creatives that convert.
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Creative Director
2024 - 2025
Axestreet
USA - Remote
Brand Refinement: Collaborated with C-suite executives to align visual identity with a high-level corporate vision. Conceptualized brand strategy & messaging capitalizing on the innovative "No Profit Targets" USP as a disruptive solution to industry pain points. Designed full marketing assets ecosystem including ad creatives, landing pages, email campaigns and social media posts.
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Creative Technology Specialist
2022 - 2024
Chabaka
Dubai - Remote
Led an R&D department focused on applying modern technologies to enhance marketing and content creation strategies. Leveraged Generative AI to create Surreal Visual assets, increasing production creativity while maintaining high artistic standards.
Digital Marketing Manager
2022
Dar Blockchain
Tunisia
Designed and implemented a new brand identity, conducted branding workshops internally to ensure a unified brand image. Developed a comprehensive digital marketing process for both the agency and its clients, incorporating team structure, workflows, and standard operating procedures (SOPs). Designed digital products for clients with full design systems.
Digital Marketing Manager
2021
BSL
Tunisia
Lead a comprehensive rebranding initiative to refresh the company's image. Create engaging content to support marketing efforts and enhance customer engagement. Developed and executed marketing strategies, incorporating A/B testing to optimize performance and drive brand growth and visibility.
Digital Marketing Manager
2020
Image & Actions
Tunisia
Art Direction: Conceptualized high-impact campaigns and directed creative teams to maintain brand integrity. Managed digital strategies for Hyundai, operating under very strict global brand guidelines to ensure international consistency.