Luxury Hotel
Four Seasons Ad Creatives
Developed a high-performance suite of Meta ad creatives for Four Seasons Tunis, shifting from traditional hospitality imagery to a series of strategic psychological hooks. I designed and tested multiple visual directions—ranging from "Tactile Escape" editorial layouts to "Lifestyle Momentum" motion assets—to identify high-conversion triggers for luxury travelers.
Developed a high-performance suite of Meta ad creatives for Four Seasons Tunis, shifting from traditional hospitality imagery to a series of strategic psychological hooks. I designed and tested multiple visual directions—ranging from "Tactile Escape" editorial layouts to "Lifestyle Momentum" motion assets—to identify high-conversion triggers for luxury travelers.
Industry
Industry
Luxury Hotel
Luxury Hotel
Luxury Hotel
Headquarters
Headquarters
Tunis
Tunis
Challenge
As a freelance creative strategist, Developing a high-performance suite of Meta ad creatives for Four Seasons Tunis. The objective was to move away from standard hotel photography and test a series of psychological "hooks" to drive bookings and brand engagement.
Results
I designed several distinct visual directions to identify which specific "vibe" resonated most with the luxury traveler segment:
The "Slow Down" Hook: Utilizing high-concept door-hanger mockups against sunset vistas to sell the feeling of privacy and immediate relief.
The "Tactile Escape" Hook: Using bold, high-contrast black and white typography overlays to create an authoritative, "editorial" feel for the Tunis property.
The "Lifestyle Momentum" Hook: Testing functional luxury—pairing wellness and movement imagery with clean, modern layouts to appeal to the active, high-achieving guest.
The "Framed Discovery" Hook: Using polaroid-style "Perfect Weekend Gateway" framing to tap into nostalgia and the organic, captured moment.
Creative Process
Visual Identity: Merged the classic Four Seasons prestige with a sharp, "smart" design language—utilizing wide negative space and elegant serif typography.
Media Applications: Built a versatile library of static and motion-ready assets optimized for Facebook and Instagram feeds/stories.
Tactile Textures: Focused on the "friction" between the sun-drenched architecture of Tunis and crisp, minimalist graphic elements.
Challenge
As a freelance creative strategist, Developing a high-performance suite of Meta ad creatives for Four Seasons Tunis. The objective was to move away from standard hotel photography and test a series of psychological "hooks" to drive bookings and brand engagement.
Results
I designed several distinct visual directions to identify which specific "vibe" resonated most with the luxury traveler segment:
The "Slow Down" Hook: Utilizing high-concept door-hanger mockups against sunset vistas to sell the feeling of privacy and immediate relief.
The "Tactile Escape" Hook: Using bold, high-contrast black and white typography overlays to create an authoritative, "editorial" feel for the Tunis property.
The "Lifestyle Momentum" Hook: Testing functional luxury—pairing wellness and movement imagery with clean, modern layouts to appeal to the active, high-achieving guest.
The "Framed Discovery" Hook: Using polaroid-style "Perfect Weekend Gateway" framing to tap into nostalgia and the organic, captured moment.
Creative Process
Visual Identity: Merged the classic Four Seasons prestige with a sharp, "smart" design language—utilizing wide negative space and elegant serif typography.
Media Applications: Built a versatile library of static and motion-ready assets optimized for Facebook and Instagram feeds/stories.
Tactile Textures: Focused on the "friction" between the sun-drenched architecture of Tunis and crisp, minimalist graphic elements.
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord