Nightlife Venue
Linnaeus Lisbon
Led the rebranding of a Botanical Club into Linnaeus, a "Nocturnal Apothecary" in Lisbon’s Bairro Alto district. I conceptualized a new visual identity, replacing generic aesthetics with a high-contrast, tactile design system that transitions from refined mixology by day to high-energy nightclub by night.
Led the rebranding of a Botanical Club into Linnaeus, a "Nocturnal Apothecary" in Lisbon’s Bairro Alto district. I conceptualized a new visual identity, replacing generic aesthetics with a high-contrast, tactile design system that transitions from refined mixology by day to high-energy nightclub by night.
Industry
Industry
Nightlife Venue
Nightlife Venue
Nightlife Venue
Headquarters
Headquarters
Lisbon
Lisbon
Challenge
Repositioning a generic plant-themed bar into a high-culture destination within Lisbon’s saturated nightlife.
Solution
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
After researching some naming options and pitching a couple to the client, the brand transitions to Linnaeus, an "Urban Apothecary" where scientific order meets nightclub hedonism.
Tactile & Organic: A sensory identity focused on raw textures, deep emeralds, and living ecosystems.
The Vibe: "Ordered by day, wild by night"—merging archival mixology with high-energy bass. Successfully elevated the venue from a "neighborhood bar" to a curated sanctuary for Lisbon’s sophisticated night-seekers.
Challenge
Repositioning a generic plant-themed bar into a high-culture destination within Lisbon’s saturated nightlife.
Solution
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
After researching some naming options and pitching a couple to the client, the brand transitions to Linnaeus, an "Urban Apothecary" where scientific order meets nightclub hedonism.
Tactile & Organic: A sensory identity focused on raw textures, deep emeralds, and living ecosystems.
The Vibe: "Ordered by day, wild by night"—merging archival mixology with high-energy bass. Successfully elevated the venue from a "neighborhood bar" to a curated sanctuary for Lisbon’s sophisticated night-seekers.
Brand Moodboard
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord