Creator Economy
MUSTQBL x Wide Worlds
Led the creative development of an explainer campaign for WideWorlds, a generative AI world-building platform. I designed a strategic narrative to onboard users into the "MUSTQBL" universe. We produced a high-energy, motion-driven explainer that merges world-building with walkthrough.
Led the creative development of an explainer campaign for WideWorlds, a generative AI world-building platform. I designed a strategic narrative to onboard users into the "MUSTQBL" universe. We produced a high-energy, motion-driven explainer that merges world-building with walkthrough.
Industry
Industry
Creator Economy
Creator Economy
Creator Economy
Headquarters
Headquarters
Dubai
Dubai
Challenge
A creative collaboration with WideWorlds.ai to produce a 2–3 minute explainer video for the MUSTQBL universe. The project focuses on bridging the gap between high-concept worldbuilding and user-generated content (UGC) mechanics, encouraging users to participate in a dual-reality narrative (the fictional extrapolation of Roshniabad vs. the avant-garde parallel of MUSTQBL).
Results
(Click on the image above to view the end result)
Vibe: Avant-garde, meditative, colorful, and "scrappy" (intentional lo-fi/high-concept mix).
Soundscape: Structured by BPM-driven motion; rhythmic and immersive.
Technical Integration: Highlighting the intersection of generative AI models and Web3 (Solana/Base/L1 minting).
Timeline & Scope: Duration: 3 weeks.
Phase 1: Research, moodboarding, and sound selection.
Phase 2: Scripting and narrative prototyping.
Phase 3: Asset production, watermarking integration, and final assembly.
Tools used: AI image & video generation using Midjourney, Eleven Labs + my own voice for audio narration, Soundscape from Epidemic Sound, After Effects & Premiere Pro for video Editing, Focusee for interactive screen recording, script writing: Claude (manually edited) , Miro for stoyboarding.
Challenge
A creative collaboration with WideWorlds.ai to produce a 2–3 minute explainer video for the MUSTQBL universe. The project focuses on bridging the gap between high-concept worldbuilding and user-generated content (UGC) mechanics, encouraging users to participate in a dual-reality narrative (the fictional extrapolation of Roshniabad vs. the avant-garde parallel of MUSTQBL).
Results
(Click on the image above to view the end result)
Vibe: Avant-garde, meditative, colorful, and "scrappy" (intentional lo-fi/high-concept mix).
Soundscape: Structured by BPM-driven motion; rhythmic and immersive.
Technical Integration: Highlighting the intersection of generative AI models and Web3 (Solana/Base/L1 minting).
Timeline & Scope: Duration: 3 weeks.
Phase 1: Research, moodboarding, and sound selection.
Phase 2: Scripting and narrative prototyping.
Phase 3: Asset production, watermarking integration, and final assembly.
Tools used: AI image & video generation using Midjourney, Eleven Labs + my own voice for audio narration, Soundscape from Epidemic Sound, After Effects & Premiere Pro for video Editing, Focusee for interactive screen recording, script writing: Claude (manually edited) , Miro for stoyboarding.
The video's art direction needed to be aligned with all 3 partner brand identities.
AI Generated video frames that were later animated.
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord