Web 3.0
Token Pledge
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Industry
Industry
Web 3.0
Web 3.0
Web 3.0
Headquarters
Headquarters
Berlin
Berlin
Challenge
As the UX/UI designer for Token Pledge's initial launch, I needed to create a frictionless user experience to encourage Web3 projects to commit to charitable giving. The primary challenge was designing an intuitive flow that would overcome the technical complexity of on-chain pledges while building trust in a space where confidence in charitable systems is declining.
Approach
Working within tight time and budget constraints, I leveraged:
- Industry best practices and established UX/UI patterns for both Web3 and Web2 platforms
- Research on industry problems that revealed pledging entities often lack accountability with no visibility into when and how much is actually donated
- Initial user research conducted by the founder
- Targeted interviews with 2 project founders who would be among the first users to pledge donations
These inputs highlighted that transparency, simplicity, and control were essential for users to feel comfortable pledging funds in this new platform.
Solution
I collaborated with the dev team & communicated with the client to design a solution with the following (highlight) flows:
Dynamic Pledge Process:
Collaborated with the dev team to imagine an intelligent form that automatically validates and retrieves token market cap data as users enter their project information, reducing friction and building confidence.
Transaction Interface for On-Chain Commitment
Designed a wallet connection flow with clear visualization of the final pledge parameters (Pledge amount, vesting period, future amount..) reducing potential errors and ensuring confidence in the plege decision before signing the contract.
Impact Dashboard
Created a public-facing visualization system showing real-time pledge data and impact metrics to reinforce transparency and community engagement.
Results
I believe good designers don't just design, so I collaborated closely with developers to ensure the user flow was executed perfectly in the final build. The client was delighted with both the design and implementation. We successfully conducted a demo of the platform and facilitated the first closed pledge, validating the effectiveness of the user flow.
Challenge
As the UX/UI designer for Token Pledge's initial launch, I needed to create a frictionless user experience to encourage Web3 projects to commit to charitable giving. The primary challenge was designing an intuitive flow that would overcome the technical complexity of on-chain pledges while building trust in a space where confidence in charitable systems is declining.
Approach
Working within tight time and budget constraints, I leveraged:
- Industry best practices and established UX/UI patterns for both Web3 and Web2 platforms
- Research on industry problems that revealed pledging entities often lack accountability with no visibility into when and how much is actually donated
- Initial user research conducted by the founder
- Targeted interviews with 2 project founders who would be among the first users to pledge donations
These inputs highlighted that transparency, simplicity, and control were essential for users to feel comfortable pledging funds in this new platform.
Solution
I collaborated with the dev team & communicated with the client to design a solution with the following (highlight) flows:
Dynamic Pledge Process:
Collaborated with the dev team to imagine an intelligent form that automatically validates and retrieves token market cap data as users enter their project information, reducing friction and building confidence.
Transaction Interface for On-Chain Commitment
Designed a wallet connection flow with clear visualization of the final pledge parameters (Pledge amount, vesting period, future amount..) reducing potential errors and ensuring confidence in the plege decision before signing the contract.
Impact Dashboard
Created a public-facing visualization system showing real-time pledge data and impact metrics to reinforce transparency and community engagement.
Results
I believe good designers don't just design, so I collaborated closely with developers to ensure the user flow was executed perfectly in the final build. The client was delighted with both the design and implementation. We successfully conducted a demo of the platform and facilitated the first closed pledge, validating the effectiveness of the user flow.
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord
Client Testimonials
Waad is a rare creative talent who understands that brand identity is a strategic asset, not just a visual one. During her work for Dar Blockchain, she took a complex, technical concept and translated it into a premium, cohesive visual language that resonates with both our community and our institutional partners. She doesn't just design; she architects experiences.
Mohamed Mnif
CEO, Dar Blockchain
A reliable, creative, and impact‑driven professional who effectively bridges design and marketing, turning ideas into clear, high‑quality deliverables. Throughout our collaboration, Waad consistently demonstrated strong ownership, excellent communication, and the ability to align visual work with strategic goals and deadlines.
Karim Hamrouni
CEO, Tunis.events
"Hey Promise, wanted to send you a personal thank you, for your guidance, constructive criticism, and willingness to go above and beyond. You keep showing up with the same quality and craft over and over again, that means a lot to the team, myself especially, and also says a lot about your character. "
Chris Black
CEO, Axestreet Capital
Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well.
She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs. Highly recommend.
Olfa Hamdi
CEO, Concord